It's coming whether you want it to or not. Some of us look forward to it and others cringe at the idea of the crowds. No matter the category you fall in to, it's essential to be stylish at SXSW.
Whether you're sipping cocktails at a lounge or in a giant pack of people, your outfit should reflect your desired mood, the music, and the venue. So! Since you may be in need of something new for your event, I visited and photographed some of Austin's top shops for South By style.