This week, I headed out to South By to photograph my 3rd annual #SXSWStreetStyle report.
Before we get into all that jazz though, I thought it was pertinent to this article to share the mission of Greer Image Consulting.
So here it is...
I believe every woman is inherently beautiful and powerful.
Greer Image Consulting is dedicated to revealing this truth through what you wear every day of the week.
I celebrate women of all ages, religions, races, backgrounds, and beliefs through personal style.
I help you build a wardrobe that you can work with every day to style meaningful outfits. With it, you’ll gain the confidence and clarity to see that your style is a reflection of your deeply unique and creative self.
And with that, let's get into it, shall we?
THE WOMEN OF SXSW
ivy roots | singer/songwriter
Why I love this look: The colors are anything but shy -- purple, blue, yellow and green. Even with so many pops, they're well balance by her neutrals: denim shorts, a brown bag and the black boots. And to top it of off, she's incorporated my favorite accessory, hoops. Each element is separate but they also seamlessly flow together to create an eclectic and effervescent look.
Stephanie Forsythe | Event manager
Why I love this look: The type of glasses Stephanie is wearing are bold yet playful, but it's the shape that caught my eye and makes these the perfect expression of Stephanie's style. The roundness of the glasses plays into her Princess Leia-inspired double-bun up-do, which enhances both elements. The result is a look that's put-together and vibrant for the day of music ahead.
cecy trebino | founder of Chicas rock -- a non-profit dedicated to empowering girls through music
Why I love this look: So often black is thrown on because it may appear that there's no other good option. Black, like any color, is one that you should wear only if you deliberately choose to wear it because it speaks to your personal style and the message you are trying to project.
In Cecy's case, I see the all black outfit as a deliberate choice, and I love it. It's a fierce and fresh urban look for a day filled with music.
nicole cathey | barber
Why I love this look: This outfit has a little bit of everything -- business, basics and boots to pop it all. One of my favorite ways to wear a blazer is to repurpose it for casual occasions, and Nicole knocked it out of the park with this one. The ripped jeans create a Saturday vibe for any day of the week. The true star of this whole look is the boots. The combination of the color and sheen elevate the whole look, link back to her necklace and give the outfit a fierce finish.
EMily jackson | bartender
Why I love this look: Embroidery is one of my favorite trends right now, which drew me to Emily's look initially, but it's really how Emily wears the shirt that makes it stand out. Emily styled her hair in soft waves that enhance the shirt. Both elements together play into her romantic personality and giving the whole look an unabashed feminine vibe.
EMMA ADAMS | MUSICIAN IN BIG ORANGE BAND
Why I love this look: Each element of this outfit came together to highlight Emma. You can tell by her smile, she has such a bubbly energy about her, which is mimicked in her sun-yellow t-shirt. To finish the outfit, Emma paired her summer-weight shorts with ripped tights -- an appropriate choice for early spring weather and also undeniably creative, which makes sense since she's already tapped into her creativity through music. She popped the whole look by adding a warm, neutral walking shoe to contrast the black and add a utilitarian, no-nonsense touch to it all.
VIOLET AND THE UNDERCURRENTS
Why I love this look: I wasn't planning on taking any action shots of musicians, but then of course, I found out Violet and The Undercurrents were an all woman band, so ya know...that's amazing. And their style exuded that. Each member of the band was dressed in minimalist fashion -- t-shirts, black pants, boots. But that's thing about fashion, it doesn't always have to be over the top to be wonderful. They were no frills, just music, and I loved every minute of the show.
raquel greer gordian | founder of greer image consulting
Why I love this look: Because I chose it, of course! :) Like Emma and Laura, I picked this look to have something expressive for day and night. You can't see in this pic, but my dress has fringe all down the sleeves, so when it's hot, I take off the jacket and still love my look. When it cools down, I throw on this faux-fur suede jacket I've had for 10+ years to bring a sensual touch to the outfit.
Katrina Scheihing | barista
Why I love this look: Katrina pulled so many different textured pieces like sequins, denim and cotton to create this outfit, which is a great idea for spring. It's unclear whether it's going to be 60 degrees or 80 degrees on any given day, and even if she takes off the cardigan, she still has the ripped denim skirt and polka dot cross-body bag to let you know she's on trend.
Talise manuel | musician
Why I love this look: I'm not even sure where to start, because honestly, I'm obsessed with every part of this -- including the boot. This look is the quintessential creative outfit. Why? Because nothing goes together, while simultaneously everything goes together and, in addition, each piece embodies Talise. I only met Talise for a minute, but you can feel that -- this look is authentically her. From the gold chains to the polka dot tank to black lip color to the paisley jacket, this outfit is about paying attention to each piece of an outfit that ultimately creates a functional piece of art.
dominique blancas | student
Why I love this look: To start...these pants! On their own, these pants could go a multitude of ways: prep, classic, etc. But Dominique took them and ran with the look. By styling them with her graphic t-shirt and Vans sneakers, you can tell she's got a fun and humorous side to her. In essence, she knows how to play, and play she did! To create this daytime look that's perfect for SXSW.
Laura Pittard | Marketing manager
Why I love this look: Style is about playing with nuanced messages within your clothing to create a look that's uniquely you. Laura achieved exactly that by creating an outfit thats both sweet with the lemon print and salty with the leather jacket and Doc Martens. Just like Emma, she chose tights to fit this unpredictable weather and can always take them off and still rock the look to adjust to a warmer day.
chloe palmer | bartender
Why I love this look: I had to take a photo of Chloe's haircut, because well, it's bad ass. As I mentioned with Violet and the Undercurrents, fashion can be minimal and still exude style. Chloe had on a simple t-shirt, jeans and boots, but it's elements like this that let you know she's detail-oriented and a rebel at heart.
DORI PURKS | NURSE
Why I love this look: As I mentioned with Cecy, it's important to be deliberate with what you choose to wear. It would be easy enough for Dori to have thrown on a black cardigan to finish this look, but she didn't. She chose to wear a smokey orange sweater. The result is that it plays into her beauty by highlighting her hair color and golden skin tone.
NATALIE HANSON | BLOGGER
Why I love this look: The details is this outfit are what made me look twice. There's beaded-embroidery on her otherwise basic utility jacket, which give the whole outfit a color pop, and let you know that Natalie is mindful of the little things. The leather mule sandal and cut-off jeans also give the look an edgier finish that's both comfortable for walking around downtown and chic enough for a stop into a SXSW show.
Janelle Kroll | MUSICIAN
Why I love this look: Janelle is a good friend of mine, so I got a bit more insight into this look than some of the others. She stopped into Austin while on a nation wide tour. The stop before Austin was NOLA. There, she picked up this vintage-inspired head piece, and I absolutely love it! It finished the look perfectly by balancing the sensual, daring and jazzy vibes of her outfit.
ABI HAMMOND | BARTENDER
Why I love this look: One of my favorite things about SXSW is the diverse types of music you can enjoy during the event, and with Abbi's look, she embodies that pure rock n' roll style. Like Natalie's look, her style is in the details. The t-shirt and black skinny jeans are embellished with sky-high heels and plug earrings that make her look daring and downtown.