The Greer Guide to Austin: Kiki Nass

For Kiki Nass proprietor Joannah Hillebrandt, clothes aren’t just a commodity: they’re a calling. After attending FIDM in L.A., she worked her way up in the footwear industry, becoming then the youngest buyer in Nine West’s history. Though undeniably a go-getter and fashionable force in her own right, Hillebrandt credits much of her early success with having good managers to work for, and it’s an experience that she says motivates her to make Kiki Nass a positive, supportive space to work in every day.

An outside look at Kiki Nass located on South Lamar Boulevard in Austin, Texas
A look inside one of the best places to shop in Austin, Texas

The positive energy in the shop is undeniable: from the light and airy spaces to the enviable selection of clothing, jewelry and home goods that would make any Austin woman swoon. For Hillebrandt, good business is just good karma: She talks about how studying Buddhism has influenced her commitment to being present and fostering good energy around her.

“I wear the hell out of my clothes,” Hillebrandt says, adding that she tells everyone she knows to invest in quality over quantity when it comes to their wardrobes. Hillebrandt stocks exclusively from vendors whose values align with her own.

A rack of clothes at Kiki Nass on South Lamar Boulevard in Austin, Texas
A look at some of the jewelry inside Kiki Nass located on South Lamar Boulevard in Austin, Texas

What to Expect at Kiki Nass: 

  • looks for every closet: premium denim, breezy tops, and on-trend dresses
  • boho, yet super versatile jewelry
  • unique, artful pieces for home and baby
  • an elevated, yet totally accessible overall vibe that epitomizes "Austin cool"
A look inside one of the best places to shop in Austin, Kiki Nass, located on South Lamar Boulevard
A look inside Kiki Nass, an Austin-based shop located on South Lamar Boulevard

Though in the Lamar Union complex for nearly three years, Kiki Nass first opened in 2005, at a location on 12th St. until it shuttered in 2009. Hillebrandt was there from the beginning, and after moving to Florida following the shop’s closure, she eventually returned to Austin to re-open Kiki Nass in its current location.

“Clothing is an all-day hug.” - Joannah Hillebrandt

the owner of Kiki Nass in her store on South Lamar Boulevard

What sets Kiki Nass apart is its staying power: Coming back after a post-recession closure, it remains committed to doing good business and providing an excellent retail experience, maintaining a human connection with the clothing it sells. The shop is very much a physical manifestation of Hillebrandt herself, putting her money where her mouth (and heart) is. Kiki Nass is all about paying homage to the connections and the luck that she’s had throughout her career, and the results are magic.

Now we want to know...
What is your favorite boutique in Austin? Leave us a comment below and tell us which Austin shop you'd love to see on The Greer Guide to Austin.

A look inside one of the best boutiques in Austin, Texas

The Greer Guide to Austin is a monthly column written and photographed by Liz Feezor of Liz Feezor Creative. 

Greer Image Consulting loves supporting local small businesses and Austin brands that celebrate individual style and our community. To cultivate your unique style and for more information on Greer Image Consulting services, click here to schedule a complimentary 1-on-1 call with Raquel.