When it comes to shopping local, the famous South Congress stretch of buildings is home to as many stories as it is retail gems. Perennial favorite Limbo Jewelry is quintessentially "Austin," and its origin story is rooted in lots of love and hustle. Co-owner Anne Rutt-Enriquez didn’t even have pierced ears until after she met her husband, Edson Enriquez, co-owner and in-house jewelry designer, yet the duo are arguably setting the pace (and the trends) for Austin-based jewelry designers and style.
Originally from Guadalajara, Mexico, Enriquez took a metalsmithing class as part of his university coursework. The women in his classes fawned over his designs, yet when he moved to the U.S. in 2004, landing in San Antonio to be closer to family, he was told his jewelry was “too weird” and that he should try selling in Austin, where his pieces might fit in better with the city’s aesthetic. He borrowed a table from his mom and set up shop at the first Thursday art events in the dirt lot next to what is now the business owners' brick-and-mortar flagship, and Limbo Jewelry was born.
What To Expect at Limbo Jewelry:
- a collection of local Austin makers’ jewelry and accessories
- in-house jewelry designs that fit for any occasions
- Texas-themed gifts, housewares, and irresistibly fun tchotchkes
- works by Austin artists, both inside and outside their two locations
While Enriquez was setting up his first table of jewelry, Rutt-Enriquez was waiting tables at Vespaio. The two soon met and started dating, sharing their first kiss in that same dirt lot where the art market took place. They took the plunge full-time with the jewelry business together in 2008, and in the 10 years that followed, Limbo has grown from a studio in East Austin to a tiny 400-square-foot retail space downtown to what is now their flagship store. Both the shop and their love story have come full-circle, back to the 1600 block of South Congress where it all began.
The couple opened a sister concept store, Triple Z Threadz, next door in 2015, and added a second location at the Domain in November 2017--establishing them firmly in the local Austin retail scene. Their current number-one seller at Limbo is the silver lariat necklace in brushed Italian silver: it’s as versatile as it is stylish, and its goes-with-everything appeal is the "Austin look" in one sleek accessory.
The husband-and-wife team are always scouting for new vendors to stock, and they look for pieces they both genuinely love that fit within the Limbo vibe. Local favorites Betty Alida and Hatton Henry are among their growing lineup of Austin design talent. When recruiting for positions at their retail shops, Rutt-Enriquez recalls her days as a server at Vespaio, saying that they look for people who are good with customers and don’t think twice about going above and beyond. “We hire for the hustle,” she says.
Now we want to know...
What is your favorite boutique in Austin? Leave us a comment below and tell us which Austin shop you'd love to see on The Greer Guide to Austin.
You can visit Limbo at www.limbojewelrystore.com or in person at their two locations at 1604 S. Congress Ave. and at 3211 Palm Way #152 in the Domain.
The Greer Guide to Austin is a bi-weekly column written and photographed by Liz Feezor of Liz Feezor Creative.
Greer Image Consulting loves supporting local small businesses and Austin brands that celebrate individual style and our community. To celebrate your unique style and for more information on Greer Image Consulting services, click here and book a 1-on-1 call with Raquel.