SXSW Street Style 2018

This week, I headed out to South By to photograph my 3rd annual #SXSWStreetStyle report.

Before we get into all that jazz though, I thought it was pertinent to this article to share the mission of Greer Image Consulting.

So here it is...

I believe every woman is inherently beautiful and powerful.

Greer Image Consulting is dedicated to revealing this truth through what you wear every day of the week.

I celebrate women of all ages, religions, races, backgrounds, and beliefs through personal style.

I help you build a wardrobe that you can work with every day to style meaningful outfits. With it, you’ll gain the confidence and clarity to see that your style is a reflection of your deeply unique and creative self.

And with that, let's get into it, shall we? 


ivy roots | singer/songwriter

Why I love this look: The colors are anything but shy -- purple, blue, yellow and green. Even with so many pops, they're well balance by her neutrals: denim shorts, a brown bag and the black boots. And to top it of off, she's incorporated my favorite accessory, hoops. Each element is separate but they also seamlessly flow together to create an eclectic and effervescent look. 

Stephanie Forsythe | Event manager

Why I love this look: The type of glasses Stephanie is wearing are bold yet playful, but it's the shape that caught my eye and makes these the perfect expression of Stephanie's style. The roundness of the glasses plays into her Princess Leia-inspired double-bun up-do, which enhances both elements. The result is a look that's put-together and vibrant for the day of music ahead. 

cecy trebino | founder of Chicas rock -- a non-profit dedicated to empowering girls through music

Why I love this look: So often black is thrown on because it may appear that there's no other good option. Black, like any color, is one that you should wear only if you deliberately choose to wear it because it speaks to your personal style and the message you are trying to project.

In Cecy's case, I see the all black outfit as a deliberate choice, and I love it. It's a fierce and fresh urban look for a day filled with music. 

nicole cathey | barber

Why I love this look: This outfit has a little bit of everything -- business, basics and boots to pop it all. One of my favorite ways to wear a blazer is to repurpose it for casual occasions, and Nicole knocked it out of the park with this one. The ripped jeans create a Saturday vibe for any day of the week. The true star of this whole look is the boots. The combination of the color and sheen elevate the whole look, link back to her necklace and give the outfit a fierce finish. 

EMily jackson | bartender

Why I love this look: Embroidery is one of my favorite trends right now, which drew me to Emily's look initially, but it's really how Emily wears the shirt that makes it stand out. Emily styled her hair in soft waves that enhance the shirt. Both elements together play into her romantic personality and giving the whole look an unabashed feminine vibe. 


Why I love this look: Each element of this outfit came together to highlight Emma. You can tell by her smile, she has such a bubbly energy about her, which is mimicked in her sun-yellow t-shirt. To finish the outfit, Emma paired her summer-weight shorts with ripped tights -- an appropriate choice for early spring weather and also undeniably creative, which makes sense since she's already tapped into her creativity through music. She popped the whole look by adding a warm, neutral walking shoe to contrast the black and add a utilitarian, no-nonsense touch to it all. 


Why I love this look: I wasn't planning on taking any action shots of musicians, but then of course, I found out Violet and The Undercurrents were an all woman band, so ya know...that's amazing. And their style exuded that. Each member of the band was dressed in minimalist fashion -- t-shirts, black pants, boots. But that's thing about fashion, it doesn't always have to be over the top to be wonderful. They were no frills, just music, and I loved every minute of the show.  

raquel greer gordian | founder of greer image consulting

Why I love this look: Because I chose it, of course! :) Like Emma and Laura, I picked this look to have something expressive for day and night. You can't see in this pic, but my dress has fringe all down the sleeves, so when it's hot, I take off the jacket and still love my look. When it cools down, I throw on this faux-fur suede jacket I've had for 10+ years to bring a sensual touch to the outfit.

Katrina Scheihing | barista

Why I love this look: Katrina pulled so many different textured pieces like sequins, denim and cotton to create this outfit, which is a great idea for spring. It's unclear whether it's going to be 60 degrees or 80 degrees on any given day, and even if she takes off the cardigan, she still has the ripped denim skirt and polka dot cross-body bag to let you know she's on trend. 

Talise manuel | musician

Why I love this look: I'm not even sure where to start, because honestly, I'm obsessed with every part of this -- including the boot. This look is the quintessential creative outfit. Why? Because nothing goes together, while simultaneously everything goes together and, in addition, each piece embodies Talise. I only met Talise for a minute, but you can feel that -- this look is authentically her. From the gold chains to the polka dot tank to black lip color to the paisley jacket, this outfit is about paying attention to each piece of an outfit that ultimately creates a functional piece of art. 

dominique blancas | student

Why I love this look: To start...these pants! On their own, these pants could go a multitude of ways: prep, classic, etc. But Dominique took them and ran with the look. By styling them with her graphic t-shirt and Vans sneakers, you can tell she's got a fun and humorous side to her. In essence, she knows how to play, and play she did! To create this daytime look that's perfect for SXSW. 

Laura Pittard | Marketing manager

Why I love this look: Style is about playing with nuanced messages within your clothing to create a look that's uniquely you. Laura achieved exactly that by creating an outfit thats both sweet with the lemon print and salty with the leather jacket and Doc Martens. Just like Emma, she chose tights to fit this unpredictable weather and can always take them off and still rock the look to adjust to a warmer day. 

chloe palmer | bartender

Why I love this look: I had to take a photo of Chloe's haircut, because well, it's bad ass. As I mentioned with Violet and the Undercurrents, fashion can be minimal and still exude style. Chloe had on a simple t-shirt, jeans and boots, but it's elements like this that let you know she's detail-oriented and a rebel at heart. 


Why I love this look: As I mentioned with Cecy, it's important to be deliberate with what you choose to wear. It would be easy enough for Dori to have thrown on a black cardigan to finish this look, but she didn't. She chose to wear a smokey orange sweater. The result is that it plays into her beauty by highlighting her hair color and golden skin tone. 


Why I love this look: The details is this outfit are what made me look twice. There's beaded-embroidery on her otherwise basic utility jacket, which give the whole outfit a color pop, and let you know that Natalie is mindful of the little things. The leather mule sandal and cut-off jeans also give the look an edgier finish that's both comfortable for walking around downtown and chic enough for a stop into a SXSW show. 

Janelle Kroll | MUSICIAN

Why I love this look: Janelle is a good friend of mine, so I got a bit more insight into this look than some of the others. She stopped into Austin while on a nation wide tour. The stop before Austin was NOLA. There, she picked up this vintage-inspired head piece, and I absolutely love it! It finished the look perfectly by balancing the sensual, daring and jazzy vibes of her outfit. 


Why I love this look: One of my favorite things about SXSW is the diverse types of music you can enjoy during the event, and with Abbi's look, she embodies that pure rock n' roll style. Like Natalie's look, her style is in the details. The t-shirt and black skinny jeans are embellished with sky-high heels and plug earrings that make her look daring and downtown. 

Top 10 Boutiques to Shop at Le Garage Sale

It's almost here, and I'm beyooooooond excited! 

Twice a year on a weekend (Saturday and Sunday), Le Garage Sale is held at Palmer Events Center. 100+ boutiques gather together with the best deals ever ever ever. 

What's so cool about Le Garage Sale is that it's not just about shopping. It's about celebrating local businesses and women entrepreneurs in one space. While it's not exclusively women, the majority of boutiques and shops are represented or owned by women. 

The energy, the fun and, of course, the fashion make this my favorite Austin event I've ever attended (and I did grow up in this little town, so I've been to a lot of stuff over the years). 

Whether you're a first time attendee or have loved Le Garage Sale since day one, it's good to have a plan going into it. You should always know what to bring...

  • Clothes you can easily change in and out of throughout the event

  • A reusable bag to put all your treasures in

And you should also know where to go first. Yes, you'll probably hit up every boutique in the place (or at least that's my plan), but you don't want to run with the stampede. Do your own thing, girl. 

Here are 10 of my favorite boutiques that will be attending this weekend to get you started on carving out your own little treasure map for the big event. 

Happy Hunting!

Greer Image Consulting - Blog - Raquel shares where she likes to shop at Le Garage Sale


Head over to Instagram to win two tickets to Le Garage Sale!

ATX Event Styling: The Trail of Lights

The Trails of Lights is by far one of my favorite annual Austin activities. I look forward to it ALL. YEAR. LONG. I grew up in Austin, so the nostalgia and fond memories are enough to bring me back year after year.

The energy, the scenery and the people watching make for an iconic Austin tradition that's perfect to visit with friends, family or a date.

And while it's easy to say that casual occasions (like this one) don't need your full fashion attention, they do.

To feel good anytime, need to look good.

Which is why I'm talking about it this week on the #GreerGuidetoStyle. Watch the video below and leave me a comment about what you're going to be rocking for this season's stroll through Zilker Park. 

What to Wear to ACL: Part 1

Austin is the self-proclaimed live music capital of the world and, over the past 15 years, Austin City Musical Festival has become an iconic symbol of our city and what music truly means to us. Musical acts will be traveling from near and far to perform at one of Austin's largest annual events. 

But, of course, it's not just about the music. Festival fashion has expanded and evolved over the past decade into a show of style and personal expression. What you wear to this event can easily dictate how present and excited you feel to be there. 

For this year's festival, there is one key thing to keep in mind: CREATIVITY.

Music is about creative expression. Fashion is too. 
Music is about freedom. Fashion is too.
Music is about celebrating the human experience. Fashion is too. 

The two are intrinsically tied by these facts, thus with the kick off of the festival a week away, it's time to think about exactly what you'll wear.

Here's 7 tips to create outfits you'll love for the festival ahead. 


It's not the most exciting fact to consider, but comfort is key, so knowing how you're going to be comfortable means knowing the weather ahead. And right now, it's looking like 80 degree temperatures are here to stay. 


To think creatively about your wardrobe, you must take a fresh perspective on your wardrobe. Don't choose a whole outfit you've worn before. Instead, choose one piece from where you want to build your outfit. 


If you've chosen a dress, romper or jumpsuit, you've picked the easy way. Certainly not a bad thing though! It just means there will be less moving parts to your outfit. If you're eyeing a top, choose a bottom by length. Long tops balance well with jeans. Short tops will be complimented skirts or shorts. 


Don't just settle on flip flops or old sneakers. There are lots of comfortable options for a day of walking in the park. My personal favorite for this occasion is a sturdy cowboy boot. They make it easy to trek through the dirt and if you've broken yours in, the level of comfort has no limits. If western isn't your thing, try a fashion sneaker. While blush is great for work, dark colors like black and grey make you less likely to ruin them during the day-long event. Other options include booties and statement sandals. Go back to your outfit and see which of these blends well with your the style and colors of your clothing choice. 


Why not kill two birds with one stone? A hat gives you sun protection on the hot day and adds style to any outfit. Try an embroidered ball cap for a sporty, romantic look, a burgundy floppy hat for a boho finish or a flat-brim black hat for an edgy touch.  


You can’t have an outfit without accessories. Not only do they show the complexity of the outfit, they show the complexity of who you are. For ACL, don't worry so much about the rules, focus on the creativity and playfulness of your look. Mix silver & gold, layer necklaces, try wooden bangles with metal ones, or add an arm band. The event is eclectic. You should be too. 


Backpacks are trending right now, but make sure to treat yours like another layer of your outfit. If your outfit is sporty, go with a utility sack. If your look is edgier, try a leather pack. If you don't have a ton of goodies you want to bring the festival, a crossbody is the way to go. Apply the same principals to a handbag as a backpack: your style should be reflected in this piece and connected to the rest of your outfit. 

What to Wear for SXSW

SXSW means a little something different to all of us. Perhaps you were roped into it by your job or you're hoping to network furiously during the week or you're just a lover of live music in search of your next favorite band. No matter the reason, you've got to get dressed and you've got to look good. 

There's a lot of freedom in what you can wear to SXSW, and with freedom comes questions. When you know the rules of style, there's only one question you need to focus on though "what is the outfit that will make you feel absolutely stunning at the event?" 

If you're left without a clear answer to this question, here are a few ideas to consider when putting together your outfit for the party ahead. 

Singin' The Blues

The weather will be unpredictable (as always.) Mix textures like cotton and leather to be prepared for anything. 

Tie up your top for a flirty touch.

Sunglasses are the perfect Austin accessory. Go with your most eclectic to bring personality into your look.


Rock a graphic tee and a blazer for a professional edge with a rock n' roll vibe.

Let your hair down to give your look a wild and free feel.

Mules are my favorite trend of the moment, and they're comfortable too! Slip yours on and head to the event for a look that you'll feel relaxed in all day.

Party preppy

SXSW is about energy, so pull out your most vibrant accessories to celebrate. Love this cuff? Use the code "GreerVIP" to get 30% off this and every piece at

Pattern match a smaller stripe with a larger stripe to pop both pieces into a cute and complex look. 

And remember style is about highlighting you. If you need more guidance on how to create looks from your own wardrobe, book a Greer Style Chat to talk 1-on-1 with me about your unique needs and image goals. Xoxo, Raquel